| Case Study.
Optimum White Teeth Whitening System.
Company: OPTIMUM WHITE TEETH WHITENING SYSTEM
Web Site:
Optimum White
Objective:
To take a B2B company and position them as a
consumer-products, direct response firm.
Action:
After much industry-specific research, collaborative client
meetings and focus group testing, we created a multimedia
campaign of informative video pieces, live event sponsorships,
commercial spots, streamlined web presence and press release
publicity. We also developed multiple distribution points,
affinity groups and streamlined the fulfillment operations.
Response:
Increased the business valuation over 1000% within the first 12
months; developed a major sports charity affiliation; created
and produced award-winning, branded edutainment programs and
created and implemented a commercially-producing, national
events campaign.
Company POV:
“It was the smartest decision Optimum White has made to
date. In Focus Brands has truly fostered a real relationship and
understanding of our industry and our company culture. They have
provided counsel on numerous business development and
fundraising decisions and have networked our firm within their
client base in numerous cross-branding opportunities. We are
energized and honored to work with a company clearly working
toward our common goals and who know the true meaning of ASAP.
They are unique because they see the big picture and also focus
on the smallest of details. They have set us apart from our
competitors and will keep us moving forward.”-Paul Lugano
High Resolution Video
Low Resolution Video
Banner/Still Image
 Audio
Clip of 'Paul' Commercial (Baltimore) |
