| Case Study.
Mechelle's Way Fitness Series
Company:
MECHELLE’S WAY FITNESS SERIES
Web Site:
www.mechellesway.com
Objective:
To take a local fitness expert and position her nationally in
the very competitive fitness video industry and locally increase
her gym and class memberships.
Action:
Created a fresh niche for maximum brand potential with live
event sponsorships and a press release publicity campaign built
around the productions to increase the audience for the fitness
video programs. We also developed multiple distribution points,
ancillary product lines and an expert speaker platform business.
Multimedia promotional materials and events were regularly
generated for additional market insertion, awareness building
and niche extension.
Response:
Tripled membership and gym size, won numerous programming
excellence awards for the fitness series, received numerous
international responses about the positive effects of the
program on lives and health (online community-building to
continually test and gauge impact, message and new products),
established a branded-destination moniker for future product
line extension launches.
Company POV:
“From the beginning, I was impressed with the amount of time
they listened and spent understanding my business and my needs.
They are completely interested in developing the best products
and message. Experiencing first hand the attention to detail and
unwavering devotion to my project, I am still amazed that they
can be absolute perfectionists and still create an upbeat and
comfortable work environment where creativity and collaboration
mix with a great sound business sense. They have patiently
explained each step of the process and gave me as much time as I
needed to prepare. I have gone from a comfortable living to a
lucrative lifestyle while under the direction of In Focus
Brands. I wouldn’t trust any future project to anyone else but
In Focus Brands.”
-Mechelle Smith
US Martial Arts Hall of Fame , 6th Degree Black Belt-Taekwondo,
Creator of Women of Attitude Apparel Collection
 High Resolution Video
Medium Resolution Video
 Audio Clip
Video-Box-MeWay -1
Video-Box-MeWay -2
Video-Box-MeWay-Senior-Fitn-3
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