| Case Study.
League of Dreams
Company: LEAGUE OF
DREAMS, a non profit organization
www.leagueofdreams.org
Objective:
To take a start up non profit with no financial capital and
create publicity and ancillary revenue streams for their
worthwhile operations.
To leverage their human capital for maximum brand benefit &
market insertion
To build efficient business systems
To recreate the core team
Action:
Create corporate sponsorship opportunities, stand alone, video
programs for sale, and leverage their contacts in professional
sports into long term revenue generators and awareness building
vehicles. Use the power of their unique visual message to
educate the public and increase donorship and participation.
Implement the In Focus Brands Bottom Up Management System© to
guarantee efficient use of resources and limit overhead.
Response:
Established national co-sponsored events for awareness building,
developed a series of family-friendly, edutainment products and
rethought their organizational structure and message. Assisted
with capital contribution access and partnering, leveraged
multiple use events for press and league development,
reorganized the core team and structure of operation.
Company POV:
“As we move forward we are very excited about the community
partnerships and connections In Focus Brands brings to us. Their
creative business models and brainstorming must be experienced.
The amazing media attention and publicity opportunities raise
the bar for the entire organization. Dedication, teamwork and
openness are their beliefs and their actions. They know what
works and what doesn’t and waste no time. They created the
unique, intrinsic value to League of Dreams without sacrificing
my core values and why I started this. Absolute trust keeps
coming to mind when I think of Bob and his team.”-Frank Kolarek
FUTURE:
National Establishment of League of Dream Leagues
Increased Corporate Sponsorship Opportunities
Branded TV Programming
Additional & Steady Ancillary Revenue Model
 High Resolution Video
- 1 minute Intro overview
High Resolution Video - 1:45 Promo
High Resolution Video -
8:30 Promo
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