| Case Study.
IFP FILMS
Company:
IFP FILMS
Web Site: www.ifpfilms.com
Objective:
To take an established, diversified business and create easily
understandable business enterprises to the B2B, educational and
general consumer markets. Also, to create a branded campaign
that can be utilized across all media and markets.
Action:
Reconfigured and delineated the operational businesses into
discrete units. Networked through untraditional, untapped
methods into business cross-relationships and joint ventures to
form a full spectrum of services their present clients needed
(out of house) and their future ones are looking for
(specifically: financing, business development and consulting
services). Created funding foundations for educational and non
profit related programming which has led to further market
insertions, additional program creations and awareness building.
Refocused marketing on their stellar quality and continuously
award-winning programs through more festival and award entries
which will lead to more visibility and business opportunities.
Response:
FORTUNE 100 affiliations, 72 international programming awards,
cost containment savings of over 32%, streamlined distribution
methods and wider publicity at a minimal cost through their
numerous awards and enhanced expert status. Every production
they have created, during our affiliation, has won
programming/production excellence awards. This string of awards
is a testament to their quality that was not previously market-
capitalized. They have been able to double their production
output and sales revenues through their unique co-development
deals and previously under-utilized financing sources.
Company POV:
“We were all over the map. We couldn’t define ourselves ‘simply’
to the public. But In Focus Brands came in, looked at all our
pieces and assisted our renaissance. They are the creative,
fresh eyes and the hard core business solution people that we
needed to tell our story and generate new business
opportunities. Unlike other branders who are theory-based, they
have become a trusted advisor that can actually perform the
campaigns they have designed. Big picture and operational all in
the same company is very rare but add the ease of our working
relationship and it is a no-brainer for us to work with In Focus
Brands.“
-J. Remsen
Advisory Board Member, IFP Films
High Resolution Video
Low Resolution Video
Stills of Video Covers & Awards 1
Stills of Video Covers & Awards 2
Stills of Video Covers & Awards 3
Stills of Video Covers & Awards 4 |
