| Case Study.
eTANNY
DESIGN, LLC
Company:
eTanny Design, LLC
Web Site: Coming Soon
Objective:
Having a passion for design and a commitment to my clients, I
needed to create a business model that would efficiently and
professionally represent my personal work style without bogging
me down in too many administrative tasks. Also, needed to create
a system to consistently build awareness and press to businesses
and consumers with limited resources. Needed to define my brand,
target markets and what my company will be, no matter what size
it becomes.
Action:
- Develop a consistent Brand image that is recognizable to Clients,
Builders, and Architects.
- Establish efficient business systems that personally work for the owner.
- Increase client base though media outreach.
Conducted internal brand building focus groups, market research,
competitive analysis. Defined the brand and executed media
creation to reflect this brand. Business flow efficient
processes and client feedback systems for optimal service were
created and instituted, as well as, vendor relation systems.
Sponsored events, B2B outreach, expert PR campaign, media
productions and viral campaigns have all been instituted to date
with a full complement of follow up systems in place to maintain
‘top of mind’.
Response:
A complete brand experience created and executed. Unique
sponsor, alliance and partnership opportunities are being
identified, negotiated and capitalized on. Flexible systems that
can be expanded to our needs. REAL BUSINESS DEVELOPMENT
Company POV:
I wanted to create a consistent brand message in every aspect of
my design business from my process, media outlets and marketing
strategies. I needed an expert and that’s when In Focus Brands
came in. Their experience in the industry and their demonstrated
commitment to their clients is what impressed me the most. Their
attention to detail across all aspects of my brand development
proved vital in the outcomes they were able to achieve for me. .
They listened to what my needs were and what my vision was for
my company and they delivered. They were patient and always
available with guidance, and questions to get me thinking more
about where I want to be as a company today and in the future...
Bob’s professionalism and skill in furthering my brand
development is more than I ever could have asked for. He and his
team truly care about my business and my success. I am very
grateful to In Focus Brands for their dedication and unwavering
commitment to excellence for me and my company. An amazingly
creative vision coupled with a strategic and execution-focused
practice sets them apart from all others but what sets them in
their own league is a calm confidence, a perfectionism and a
true partner working style. They will be there with me through
anything.
Elizabeth Tanny
Owner/Designer
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