| Case Study.
IN JOY
SWIMMING, LLC
Company:
IN JOY SWIMMING, LLC.
Web
site coming soon.
Objective:
To take a single
practitioner based business and create a home based licensing
business model. Create the brand internally to be reflected
externally. Being an active and positive part of each community
we are in.
Action:
Create unique programming
for brand build and for all training materials. Research and
focus testing of teaching materials, target markets, business
concept. Created business systems and delineated areas of
expertise among limited staff.
Response:
Still in Build Out
Initial response during the
internal brand has been phenomenal from distributors for the
program-DRY SWIM. Have already discussed 7 possible new license
buy ins into the business opportunity. Am in negotiations with
funding sources for the national launch. Gaining strong
responses from focus testing-very extreme responses which is
always good for a brand.
Company POV:
“I called a company to film
my DVD and found a company that does it all!!! From marketing,
distribution, to finding funding that would continually allow
THE JOY to grow.
The experience of working in
a truly supportive and creatively open atmosphere is inspiring.
To be surrounded by dedicated people who fill in your
shortcomings without pretense or ego is amazing. I couldn’t find
this level of company anywhere else.
Working with them is great.
A relaxed, patient, fun atmosphere. In Focus Brands listens and
then sets it all in motion beyond my wildest dreams. They
support my mission and guide its’ evolution. Thank you guys from
the bottom of my heart.
FUTURE:
Internal-External Brand
Creation & Business Creation
National Home Based Licensing Opportunity
DVD Programming Launch
Community Outreach Program
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